Texas Hill reverse

Educational Session - July 20, 2017

Understanding the Attendee Journey


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July 20, 2017
Registration and Network: 2:30 PM – 3:00 PM
New Member Orientation: 2:30 PM – 2:45 PM
Session: 3:00 PM – 4:30 PM
Networking Happy Hour: 4:30 PM – 5:30 PM
Complimentary beer, wine, a signature cocktail, and appetizers included in your registration fee.


Early Bird Member - $40
Early Bird Non-member - $60
Students - $15
(All rates increase by $10 on July 13.)*
 Register Now


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Green Pastures
811 W Live Oak St
Austin, TX 78704

Session Description

The ability to understand the attendees’ behaviors at an event provides insight into attendee preferences and overall event effectiveness. Join this session to understand the metrics to measure in order to capture and analyze attendee interests, behaviors, and preferences and how to turn that data into increased sales and revenue.

Learning Objectives

What is the “attendee journey”?
Why is the attendee journey important?
What are key metrics for tracking the attendee journey?
How to you apply your knowledge of the attendee journey to drive event success?

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This session has been approved for 1 clock hour toward your CMP Certification in Domain A - Strategic Planning



Oscar Alarcon
Sales Executive, Onsite Solutions
Oscar Alarcon is an Onsite Solutions Sales Executive for Cvent, the world’s leading provider of meetings management technology. For 15+ years, Alarcon has served as a critical thought leader in the meetings industry, providing technical assistance and strategizing with customers to more effectively analyze and improve the attendee experience. He consults closely with meeting planners and conference organizers on how they can digitize the attendee’s footprint with technology that streamlines check-in and badging, while impressing attendees along the way.
Prior to their acquisition by Cvent, Alarcon was the Business Development Representative for Austin-based Alliance Tech, Inc., where he managed tradeshow technologies and onsite implementation of lead capture for many Fortune 1000 clients.
In his spare time, Alarcon contributes his event expertise to the Austin music scene by moonlighting as an independent music producer and has booked/promoted over 60+ shows in the Texas market. A proud Longhorn, Alarcon holds a Bachelor of Arts in Economics from the University of Texas at Austin.
Onsite registrations are subject to availability.
**Cancellations will incur 25% processing fee.
Register Now



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