Texas Hill reverse

Educational Session - August 24, 2017

The ABC’s of Event ROI


August 24, 2017
Registration and Network: 2:30 PM – 3:00 PM
New Member Orientation: 2:30 PM – 2:45 PM
Session: 3:00 PM – 4:30 PM
Networking Happy Hour: 4:30 PM – 5:30 PM
Complimentary beer, wine, and appetizers included.


Early Bird Member - $40
Early Bird Non-member - $60
Students - $15
(All rates increase by $10 on August 17.)*


Sunset Station - The Arcadian
1174 East Commerce St.
San Antonio, Texas 78205
(Parking is available across the railroad tracks at the RK Group Parking Lot – P4 on the Parking Map)
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Session Description

"The ABC’s of Event ROI"

One of the biggest challenges facing event industry professionals is that meetings, conferences, and trade shows don’t get the respect they deserve outside of the planning and production team. Event organizers intuitively understand the importance of events, but often struggle to articulate that value to executive stakeholders. With increased scrutiny on budgets and spend, many planners face the challenge of growing, or even just preserving, their event budgets year over year.

In response, savvy event pros are discovering how to tell their stories of event success in ways that stakeholders simply can’t ignore. Are you ready to make your case to your leadership? By embracing event technology, and utilizing the increased availability of data, you can capture the metrics that matter most, and prove the impact of your events throughout the organization.


Patrick Stevenson
Principal Account Manager
Stevenson is a Principal Account Manager for Cvent, the world’s leading provider of meetings management technology. Stevenson has 8 years served as a critical thought leader in the meetings industry, strategizing with customers to more effectively analyze and improve the attendee experience. He consults closely with meeting planners and show producers on how they can leverage technology to better measure the success of their events. When not at events, he loves spending time with his wife and 5 children and fly fishing.
 Register Now
Onsite registrations are subject to availability.
**Cancellations will incur 25% processing fee.



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