Texas Hill reverse

Educational Session - February 22, 2018

“Technical Direction: It’s Just Rocket Science.”

TCEA LogoAustin Location (and Volunteer Drive)

Whether you have 5 minutes or an hour of free time, MPI-THCC provides numerous volunteer opportunities to join a year-long or ad hoc committee. Join MPI-THCC leaders and volunteers during the dedicated networking time as we showcase each committee as well as be available for you to sign up or ask questions to find the perfect volunteer opportunity for your abilities, needs, and schedule.


3100 Alvin DeVane Blvd, Building B,
Austin, Texas
Complimentary Parking
Guests must park in a TCEA-designated spot only, marked "TCEA"


February 22, 2018
11:00 AM - 12:00 PM Registration and Networking
11:00 AM - 11:15 AM New member orientation
12:00 PM - 1:00 PM Session and Lunch
1:00 PM - 2:00 PM Networking and Volunteer Signup

Then we pack up and hit the road!

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San Antonio Location

Fogo de Chão

849 Commerce Street
San Antonio, TX 78205


February 22, 2018
3:00 PM – 3:30 PM Registration and Network
3:10 PM – 3:25 PM New Member Orientation
3:30 PM – 4:30 PM Session
4:30 PM – 5:30 PM Networking Happy Hour


Early Bird Member - $40
Early Bird Non-member - $60
Students - $15
(All rates increase by $10 on Feb. 15.)*

* Complimentary appetizers and drinks with registration.

Approved for 1 clock hour

CMP preferred

Session Description

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"Understanding Event Technical Direction – It’s Just Rocket Science!
Managing the Audio Visual Experience"
The Live Event Technical Director is responsible for launching the audience into an audio visual experience that can have dozens or even hundreds of moving parts. From managing talent, to the technical know-how you’ll learn how to interact with the onsite AV engineers, talent, producers or event planners, and the audience to create and manage the perfect live event and bring everyone safely back to earth.

You’ll “speak the talk” and use real and relevant examples from recent events involving Presidents, CEOs, entertainers and keynote speakers. By working in teams we’ll build a show flow, anticipate challenges, manage timelines, and learn how to interact with the talented engineers behind the behind the scenes. In the final hour we’ll build worst-case-scenarios where we will build a strategy to adjust our event in real-time so no audience member is the wiser.

How do you immerse yourself and your attendees in multi-sensory experience they’ll never forget? Can you elevate your event to the next level by adding the simple element of Technical Direction? Can YOU be a technical director for your own event or do you just want to understand what it takes to be a technical director and work with an AV team that takes it to the next level.

By transforming “Standard AV” to a full production level of engagement we take the audience on a rocket ship ride into a weightless environment where the experience can literally cause them to hold their breath waiting for the next moment. Join Troy J. Peters, CTS as he tears down the walls that hinder our understanding of the technology and terminology to launch, orbit, and land the experiential event.
Learn from Troy’s own struggles as an association event planner and how he overcame the misunderstandings, lack of knowledge, and challenges of not “speaking the talk.” Eventually Troy pursued his understanding of event technology by becoming certified as a technology specialist and even won an award by launching a tired and lackluster event at his association into the stratosphere.
Using real-life examples complete with audio and video footage of his recent work as a Technical Director with presidents, CEOs, planners, and AV teams we’ll take the journey together and learn all the dangers and successes of the complete Live Event Experience.


Troy J. Peters, CTS
Troy's background began in motion picture production before migrating to association show management. Here he took on the role of managing the Audio Visual logistics at their dozens of events across the globe.
Holding city-wide multi-day conferences with upwards of 20,000 people attending daily general sessions, receptions, and over 50 daily breakouts he quickly grew frustrated with not knowing AV. In 2010 he had enough and pursued his knowledge of live event AV technology by becoming a Certified Technology Specialist with Infocomm International. By learning the ins and outs of audio, video, lighting, and staging he was able talk-the-talk and help the association be a more proactive player in the direction of the ultimate attendee experience.
Troy currently sits on the MPI Arizona Chapter Executive Board as the VP of Education, the MPI International Chapter Leadership Advisory Council, and Chairs the Infocomm International CTS Item Writing Committee. His 3-2-1 teaching technique enforces takeaways for those attending his sessions by building on A-Ha moments and opportunities to share beyond the class.
When not presenting or working as VP of Marketing & Business Development with Video West, a national rental and staging company, he’s usually cooking and traveling with his wife and three-year old twins or just simply surviving the summers in Phoenix, Arizona.
Onsite registrations are subject to availability.
**Cancellations will incur 25% processing fee.



Upcoming Events

Sat Apr 21 @ 8:30AM - 05:30PM
CMP Boot Camp
Thu May 10 @ 4:00PM - 07:00PM
Puttin' On the Ritz & MPI THCC Ritz Raffle
Thu May 24 @11:30AM - 01:30PM
May Education Session
Sat Jun 02 @12:00AM
MPI WEC - World Education Conference
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